January 16, 2020Interactive Touchscreens In-Store Increase AOV for Perry Ellis International
Yesterday at the 2020 National Retail Federation Big Show in New York City, Total Retail's Joe Keenan sat down for an interview with Jennifer Williams, vice president, retail services at Perry Ellis International. Williams discusses Perry Ellis' Life Ready application, its initial rollout in wholesale partner Dillard's stores over the past year, and the brand's partnerships with Creative Realities and Elo that made the program possible. The Life Ready application provides assistance to men looking for help putting together outfits through interactive in-store touchscreens. Williams explains the various business benefits Perry Ellis has realized in the stores where the application is present. In addition, she shares the retailer's plans to elevate and expand the Life Ready program to other stores, as well as advice for other retailers looking to integrate new technologies into brick-and-mortar stores.